Powered by Claude · For real estate agents

The AI team that runs the back office of your real estate business.

A chatelaine once ran an entire estate: the keys, the staff, the stores, the accounts, quietly, without ever being asked twice. Every top producer says some version of the same thing about their business: it's not the hours, it's the system behind them. Follow-up that never slips. Deadlines that track themselves. Updates that go out without you remembering to send them. You already know AI could be doing more for your business, you just haven't had the time, the confidence, the interest in building it yourself, or the technical background to try. Chatelaine already built it: installed into your own Claude account, once, not a chatbot, not a pack of prompts. What would you do with the hours it hands back?

The keeper of every detail.
Works in your own Claude account · Install in minutes · Done-for-you setup available
20%
of agents close the majority of transactions in any market. Rarely luck.
46%
of agents using AI see no measurable results from it
1
system running your whole pipeline instead

Meet the Systems

Not six separate tools bolted together. Each System runs one full piece of your business, start to finish, and every System comes in the same four ways to buy it below.

Available now · Flagship

Buyer System

Runs a residential buyer from first lead through closing day and beyond: intake, nurture follow-up, showing and offer support, the full under-contract deadline calendar, weekly client updates, and the post-close follow-up cadence. Every task is tagged so you always know what Claude drafts, what only you can do, and what your TC or CRM handles.

Starting at $249
Coming soon

Seller System

The listing-side mirror of the Buyer System: lead capture, listing appointment prep, pre-launch and launch, active listing management, under contract, and closing. In development now, built the same way as the Buyer System so it drops in and works with everything else.

Email to be first in line
Available now · Single-purpose

Open House Prep

Runs your whole open house: lockbox text, listing pull, lender handouts, a social graphic and caption, directions, calendar blocks, a printable briefing sheet, and the full lead follow-up cadence afterward. Set up once with your details, reuse for every open house.

$49 one-time
Buyer System · two ways to buy it

Piece by piece, or the whole thing

The Buyer System is built from a shared Core skill plus four stage skills. Buy just the stage you need right now, each one comes bundled with Core so it works on its own, or get the full System in one purchase for less than the four add up to.

One stage at a time — $79 each
  • Lead to Appointment
  • Active Client
  • Under Contract
  • Post-Contract
Each includes the shared Core skill, so it installs and runs on its own.
The whole System — starting at $249

All four stages plus Core in one file, one install. Buying all four stages separately runs $316, so the full bundle is the better deal if you're ready to run the whole pipeline. See the four ways to buy it below.

See pricing

Up and running in minutes

No technical skills required. If you can answer a short setup conversation, you can do this. Or let us do it for you.

1

Buy & install

Get your plugin instantly after checkout, with a one-click install guide.

2

Quick setup

Connect Google Drive, Gmail, and Calendar, then answer a short setup conversation: your info, your CRM, your lender contacts.

3

Just ask

From there the System runs your workflow automatically, in your voice, from first lead through closing day.

One simple set of tiers, every System

Every Chatelaine System, the Buyer System today, the Seller System soon, is sold the same three ways: Core, Concierge, or Custom Build. Connected is a separate add-on that keeps everything you own current for one flat monthly fee. Numbers below are for the Buyer System; ask about Seller System pricing once it's live.

Core

$249
one-time · DIY
  • The full System, self-install
  • Install guide
  • 3 months of free updates
  • Email support
Get Core

Concierge

$599
solo · one-time setup
  • We install it for you
  • Your brand voice loaded
  • Live 1:1 session with our Real Estate Coach
  • Teams: $399/agent, 3-agent min
Book setup

Custom Build

From $2,499
solo · quote after a call
  • Built around your exact business, not the template
  • Live build call with our product team, plus one revision round
  • Separate training session with our Real Estate Coach
  • Teams: from $4,999
Book a scoping call
Note: you use these in your own Claude account (Free, Pro, or Max). Systems are sold separately from your Claude subscription. Core and Connected are licensed for one agent, one Claude account, teams should use Concierge or Custom Build.

Don't want to touch the tech? We'll set it all up.

Book a quick screen-share with our Real Estate Coach. We install your System, load your brand voice, and show you exactly how to use it on a client, all in that same call. You finish ready to work, tech and coaching both dialed in.

$599
one-time · solo agent
Teams: $399/agent (3-agent minimum, $1,197 floor, no cap)
Book my setup

Want a System built around your business?

Custom Build is our premium tier, and the pricing is exactly as custom as the work: we quote it after a short scoping call, not off a fixed menu. It doesn't have to be a Buyer or Seller System, either, if there's a workflow running your business that still lives on a checklist, a spreadsheet, or in your head, we can build it. Off-the-shelf AI sounds like everyone. This sounds like you.

Concierge · from $599

We set up what's already built

We install your Chatelaine System, load your brand voice, and train you live with our Real Estate Coach, all in the same call. Best when the ready-made System already fits how you work.

Custom Build · from $2,499

We build it around you

Your CRM, your process, your stage names, your vendor relationships, rebuilt into the System itself, not bolted onto the template. One live build call with our product team, one revision round, and a separate training session with our Real Estate Coach, all included. Teams start at $4,999.

Book a scoping call
The call walks through what moves the price up (extra Systems, an unfamiliar CRM, a heavier workflow rebuild, team size, turnaround, revisions), then you get a plain-language quote within 24-48 hours. Optional ongoing care: $299-499/month.

Questions, answered

Who is Chatelaine actually for?

Agents who already believe AI could be moving their business forward, top producer or still building toward it, but who haven't built anything themselves yet: no time to, no confidence to, no interest in tinkering with prompts, or no technical background to try. Chatelaine already built it, so you don't have to.

Do I need a Claude subscription?

You need your own Claude account to run the Systems. The free plan works to get started; Pro or Max is recommended for heavier daily use. Chatelaine Systems are a separate one-time or monthly purchase from us.

Is this just a bunch of prompts?

No. Prompt packs are static text you copy and paste. These are installable skills: Claude runs the whole workflow, follows your templates, and stays in your brand voice automatically. Much more powerful, far less fiddly.

Who or what is Birdie?

Birdie is the friendly voice you'll see inside every Chatelaine System, the one drafting your emails and tracking your deadlines. Claude still does the actual work in your own account; Birdie is just the name it goes by while it's doing it.

What if I'm not techy?

That's exactly what Concierge is for. We get on a call, set everything up, and walk you through it live. Most agents are using it the same day.

What does Claude draft versus what do I have to do myself?

Every task in a Chatelaine System is tagged: Claude drafts it, you send it, or it's something only you can do (signatures, phone calls, licensed judgment). Claude never sends anything on your behalf without you.

Why do updates matter?

Two things are always moving. Chatelaine keeps improving the System itself, better templates, smarter handling, fixes as we find them. And Claude, the AI your System runs on, keeps evolving too. Updates keep your System built around both, not just the version that existed the day you installed it. Core includes your first 3 months free; Connected keeps them coming after that.

Can I share this with my team?

Core and Connected are licensed for one agent on one Claude account. If you're outfitting a team, Concierge and Custom Build both have per-agent team pricing built in, that's the right way to bring a whole office on board, rather than passing around a single file.

Can I get a refund?

If a System doesn't work as described, reply to your order email within 14 days and we'll make it right or refund you.